For sports enthusiasts, the club club rushes to promote it’s first campaign ever with irresistible offers bringing new concept for spreading sports culture by organizing sports events in the surrounding areas, to encourage young people and their families to practice sports, to maintain health, as well as discover talents and graduate sports champions who are able to represent Egypt in local and international tournaments. The club club and its branches were established under the supervision of the Ministry of Youth and Sports in order to provide sports and social services for young people and their families with high quality and appropriate subscription fees to spread the sports, social and health culture among the residents of the areas where the “club” is located. The billboard features visuals that showcases what the campaign is all about, which is the price of subscribing which is 50% off to the club’s club membership, the main branch in 6 October City, decided to apply to club subscription prices for the first time, “the membership price”, with a retroactive effect since the issuance of a law VAT in September 2016, the value of the club’s club membership can be paid in installments directly with the club by paying half the price in advance and value-added tax, and the rest over 9 months without interest! Also, a call to action was used as a tool for people to know more about what the club offers. Longing to find more information on The club club’s cool projects? Visit Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.