In partnership with MBC Group and Dubai Shopping Festival, Dubai Calendar has released a new campaign across Dubai's roadways, inviting audiences to be part of an electrifying night, as Rashid Al Majed and Waleed Al Shami will be taking the stage for a grand musical celebration marking the close of the DSF. This campaign has popped up after hyping up Barcelona fans with the Barça The Exhibition in its latest OOH campaign. The visuals feature Rashed Al Majed and Waleed Al Shami, as they are going to light up the music scene with a live concert at the renowned Coca-Cola Arena on January 30, 2022. The ad copy illustrates Dubai Calendar's website as well as Coca-Cola Arena's website to get out your tickets to attend the concerts that will start at 8 PM. This new campaign climbed the OOH scene in the fourth week of January on Digital Screens in Dubai.
