Leading telecommunication company Etisalat UAE, has turned up once again on Dubai’s billboards with a new out-of-home campaign. Their last campaign was for the Dubai Shopping Festival, announcing their discounts that reached 50%. This time, the brand decided to launch a new OOH campaign to promote the Apple Watch Series 7. The ads promote the watch by flaunting two different models that appeal to different tastes. The highlight of the visual is the ad copy which reads “Big Screen. Huge Impact.” which translates to “.شاشة كبيرة. فرق شاسع” in the Arabic version of the billboards. Luring passersby, the ads communicate Etisalat’s competitive prices and flexible payment plans through the call-to-action “Get it now starting from AED 70/month”. The ads feature the logos of both Etisalat and Apple employing the Etisalat trademark green color. The ad is simple and selling. The campaign was launched during the second week of January.
