The luxury furniture and interiors brand, Marina Home climbs up on Dubai’s prime DOOH scene with a new promotional and awareness campaign reassuring its sensible fusion of modern and rustic vibes. The brand has succeeded in presenting the new realm of uniqueness, coexistence in design categories, and sheer indulgence with exciting visuals. The DOOH visuals use the main tagline “The unmissable DSF SALE SAVE 25% on EVERYTHING” to grab consumers’ maximum attention. The campaign also uses the Arabic ad copy which translates to “Discounts and offers for Dubai Shopping Festival, save up to 25% on all products at Marina Home” displaying several types of elegant home furniture and interiors such as; a bedroom, a sofa and small recliners. The first time campaign was spotted on Dubai’s striking DOOH roads during the third week of January and was distrusted across limited advertising spots taking the form of digital screens.
