Hisense has been seen taking over the OOH scene across Dubai’s roadways to announce the increase of its product offerings by entering the smartphone market, after its latest OOH campaign spreading the word about its quality home appliances. Hisense has been known as one of the largest home appliances brands globally for many years, this time Hisense has made an announcement during the GITEX Technology week in Dubai, UAE that the esteemed brand is stepping into the smartphone industry to expand market realization. Thus, this new declaration has shown up on the OOH scene in Dubai, launching their smartphones series H50 and E50 and showing its front and back on an appealing background with sophisticated camera system, long-lasting battery life, infinity display, sufficient storage, and boosted connectivity. Hisense Mobile is themed “Ready for Life” as manifested in the copy of the ad, as it complements the readiness of life to become your companion capturing all the moments of life. This new campaign has popped up in the first week of January in a limited location for the first time Hisense Mobile climbing the OOH scene in Dubai on Rooftop billboards and Building Wrapping.
