Established in1985, Egypt’s tea and herbs leading experts launched a new OOH branding campaign for their Wellspring range. The campaign reveals the different array of flavors in each of the Herbal teas of the Wellspring range. The ads advertise the brand’s variety of herbs that will appeal to different taste buds and respond to different needs. The ad is visually appealing and uses a different color scheme for every product. “المزاج المفيد” which translates to “The Beneficial Relishing” is the ad copy used to communicate the double effect of good taste and benefits that Wellspring products have. The ads parade the different flavors, each of which satisfies a certain need. Red is the color chosen for the “Breathe” drink which has a soothing effect, especially during the dust season. Green is the obvious choice for the “Detox” drink which is the perfect balance of healthy and tasty. “Energize” was coupled with the color orange, a bold color for active people. “Lighten” drink helps heal the distressed colon and resets our digestive system to calamity, just as the color sky blue. “Calm” drink is aimed at babies and infants and is linked with the color pink. Finally, the special formula of herbs in the “Dream” drink helps with mood stability and is given the color midnight black. The campaign is well-balanced and blends well with the Egyptian market. More information about Royal and this campaign’s OOH sizes, types, and locations is available at MOOH, your local OOH intelligence data provider with international standards.
