Président rises on Cairo’s Billboards once again with a joyful new campaign, “افتح نفسك عالدنيا” showcasing their 100% natural ingredients, free from vegetable oils. Following their prior appearance on Cairo’s OOH scene boasting their natural ingredients used in their dairy products, the reputable food manufacturer proudly parades their 100% natural ingredients on Cairo’s OOH scene along with how their products widens consumer’s horizons. Président’s new campaign is displayed on Cairo’s Billboards using cheerful and bright colors granting consumers the chance to enrich their taste buds. The ad space associates the brand’s natural and 100% real ingredients with a presentation of a rural environment with greenery, which most definitely represents freshness and quality. Besides the brand’s logo, the ad copy features an array of Président’s products lined up and colorful along with the campaign catchphrase and promise, that being the use of unpreserved ingredients and the non-existence of any vegetable oils. Interested in more information regarding Président’s new campaign? Checkout Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
