The Banking sector is becoming a frequent visitor on the billboards of UAE. This time, Abu Dhabi Commercial Bank made an appearance on Sharjah’s OOH scene with a new, exciting, and intriguing campaign. Formed in 1985, ADCB is a renowned bank with a lot of history, yet it’s not a common advertiser on Sharjah roads. Still, the Bank started the new year with a new head-turning out-of-home campaign. This campaign aims at promoting the Bank’s Millionaire Savings Account through the enticing ad copy “You Could Be The Next Millionaire”. The ad is not flashy or overdone, yet it succeeds in grabbing the attention of passersby. The visual of a cheque serving as the masterpiece of the ad is displayed on a bright snowflake-blue background. The simple call-to-action of sending “MSA” to 2626 is the only step you need to take in order to become The Next Millionaire. The campaign has two versions in English and Arabic, both of which display the Bank’s logo. The campaign was launched during the first campaign of January across Sharjah roads.
