Al Futtaim Group has returned to the OOH scene across Cairo's roadways spotlighting the new promotional campaign runned by the worldwide brand, IKEA in Egypt. The new campaign has popped up after raising awareness about their branch at Mall of Arabia in its most recent OOH campaign. With employing the red color on their backgrounds, IKEA declares an enticing offer with up to 70% off on selected products that is still ongoing till February 5, 2022. With the longest installment period, customers have the privilege of 3 years installments with 0% interest by ValU. To find out more about IKEA’s campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
