The international famous fast-food brand, Burger King, has triggered appetites on Dubai’s prime OOH scene after the brand’s prior campaign parading for its delicious STAKEHOUSE last December. Burger King is currently back on billboards, stronger than ever, with their latest OOH campaign for the ultimate “KING’S SELECTION''. The OOH visuals portray the juicy Angus burger selections; the “Smokey BBQ Angus” and the “Cheddar Herb Angus” which are bound to spread mouthwatering vibes across Dubai. The advert also uses ad copy that highlights that the King’s Selection is “A gourmet taste in every bite” and that the burgers are new with the use of “150g Australian Angus Beef”. Another visual uses the exciting ad copy “Flame-grilled to perfection” as well as branding all products using the main concept that “100% free from artificial ingredients and flavorants” using aesthetically photographed juicy Angus burgers. The limited OOH campaign was spotted on Dubai’s prime advertising roads during the fourth week of December and was distributed as uni-pole and lamppost billboards.
