A new outdoor campaign from LaSirena Group surprises viewers with the first business project from the Egyptian developer to be built in Katameya. Under the name of Canan Capital, the ads portray images of a modern building with ad copy that informs viewers of the medical, commercial and administrative nature of the new development, as well as the payment conditions. The campaign was launched during the first week of January, and uses large and x-large uni-poles, gates, double-decker poles, mega signs, and billboards on the major roads of Greater Cairo.
