PANERAI climbs on Dubai’s major DOOH scene with a new awareness and branding campaign after their last appearance on the UAE’s billboards back in November 2020, when the jewelry and timepiece brand was introducing the sturdy Luminor Marina. Advertised for by the leading luxury retailer, Ahmed Seddiqi & Sons, the historical Italian watchmaker is bringing the latest heavy-duty and elegant timepieces to Dubai. The DOOH campaign uses colorful visuals demonstrating PANERAI’s signature timepiece which have several color wrist bands including; red, blue, green, pink, and white. The campaign also uses ad copy which informs the UAE’s OOH audience that PANERAI’s branches are currently “Available in Mall of the Emirates, Dubai Mall, & Galleria Mall”. The limited DOOH campaign is a relatively new one that was spotted during the second week of December and was distributed as digital screens across Dubai.
