Egyptian Real Estate developer SLD (Structure Line for Development) has just launched a new OOH campaign to announce the launch of Arena City Towers in Nasr City. The ads portray a modern mixed-use compound, with all sorts of facilities and elegant apartment buildings surrounded by green areas. Under the slogan “If you like Nasr City, you’re in the heart of it”, the ad copy informs viewers of payment conditions and the developer’s hotline for further inquiries. Launched in the second half of October, the campaign can be spotted across selected districts of Greater Cairo using Large and X-Large uni-poles, Billboards, and Lightboxes.
