Arabia Holding, the developer of the Galleria Moon Valley projects in New Cairo, has unveiled another OOH campaign hitting Cairo billboards. Sun Capital has offered a new way of life, and it shows through the “Receive And Start A New Life” OOH campaign. To people, Sun Capital is more than a residential complex; it is a dream come true, with a diverse selection of property types and exceptional services for every part of your life with amazing features starting from their breathtaking landscape, to their residential residence, clubhouse, sports and gym facility, clinics, educational service and more. Not only that, but Sun Capital is easily accessible from anywhere in the city because it is connected to a variety of routes located at the intersection of Wahat Road and Fayoum Road. Arabia Holder made it clear that by the “Receive And Start A New Life” people are not simply purchasing a house when they choose a residential compound for their family, but in fact, they're buying a way of life shown through the visuals of the billboard by highlighting the advantage people will get by residing the compound combining astonishing views with cutting edge architecture to build a conceptual idea behind the campaign. The ad employs soft colors to create a cozy atmosphere, listed information was provided and a call to action to boost viewer engagement and generate leads, pushing them to call us for more information. To find out more on Sun Capital, Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analytic system active in Cairo and Dubai.
