Rivoli’s newest feature on UAE’s OOH scene promotes Bremont’s newest collaboration with British racing icon Williams Racing, and on that account becoming their official timing partner. Following their prior appearance on Dubai’s billboards endorsing Omega’s Speed Master Chronoscope, Rivoli is back at it again with more elegant Bremont timepieces. Inspired by the brand’s love of flying, Bremont comes out with the new ALT1 World Timer range, crafted with pioneering technology and precise engineering in order to create a new legacy. The ad features the Bremont ALT1-WT Blue Pilot chronograph, worn by the Williams Racing Team. The range is constructed to withstand rigorous airborne, seaborne, and overland use in addition to many more impressive features, including all 24 time zones, a Trip-Tick case, and a Roto-click bezel. The visual representation of the watch is extremely elegant, showcasing meticulous detail and precision along with the brand’s simplistic nature. The latter is evident in the use of whites along the ends of the billboard to display the watch in the utmost clarity. Lastly, along with Bremont and Rivoli’s Logos, the ad copy presents the consumers with Rivoli’s website “RIVOLISHOP.COM” encouraging them to shop through their online retail store. This OOH campaign is fairly new having been distributed throughout Dubai’s billboards in the second week of December in the form of Uni-Poles.
