Redcon for Offices & Commercial Centers (ROCC) climbs up on the billboards of Greater Cairo, showcasing exciting visuals for contemporary real estate developers; GOLDEN GATE. Redcon is the parent company to a group of 10 companies in various sectors including; construction, pre-cast, GRC, aluminium, real estate at large, and facility management. Golden Gate uses its primary slogan “WORLDS WITHIN” in all the OOH visuals, keeping the ad copy “ON REPEAT” consistent, as each visual sends a partially different message. One visual that portrays a young woman in utmost happiness uses ad copy “JOYFUL ENTERTAINMENT”. Another visual representing a busy woman on the phone, holding several shopping bags, uses the unique subheading “OUTDOOR WALKABILITY”. A separate visual displays a young gentleman texting while skateboarding using the advertising copy “MINDFUL PRODUCTIVITY”, while another visual portrays a woman practising yoga, highlighting that “PEACEFUL RECREATION” is also “ON REPEAT”. A separate double-decker billboard uses the main tagline “PLAYFUL POSSIBILITIES” showing a man having fun with VR glasses. The massive and creative OOH campaign also uses the motto “WORLDS OF DISTINCTION ON REPEAT”, while highlighting that the company will provide “RETAIL LUXURIES”, “OFFICE SPACES”, and “LIVELY ENTERTAINMENT. One of the campaign visuals also symbolizes “FAMILY BONDING” while another represents “SOULFUL DISCOVERY”. The campaign does not specify the location of the upcoming project which makes the advert somewhat of a teaser campaign. If you have any additional questions regarding Golden Gate’s Campaign, you can visit Monitoring out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai, to know the campaign’s budget, types, kinds, locations, and more.
