McDonald's, the fast-food restaurant loved by many, returned to the scene with a new campaign, promoting the tremendously spicy Western Festival. The renowned foodservice brand’s latest appearance on Cairo’s billboards was a few days ago when the brand was raising awareness for McCafé, added to the McDonald’s breakfast menu. McDonald’s is back to parade its mouth-watering Western Festival Sandwich, almost with the same visuals and message conveyed in November's campaign, as it shows the Western Chicken sandwich with its delectable layers, accompanied by a small pot of a sweet and spicy sauce. The scrumptious sandwich is a new one for a limited time only worth tasting. At the bottom space, there is a straightforward call-to-action, adding McDonald’s Egypt online for placing your order. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analytic system active in Cairo and Dubai, to learn more about McDonald’s campaigns.
