El Juzour For Art Production lights up Cairo's OOH arena to showcase the official poster of its new movie 'Ritsa'. The events are set in Alexandria and revolve around three different characters whose stories center around love, which pushes them to make many difficult decisions and thus leads them to troubles. . The movie hosts an impressive cast, including Mahmoud Hemeida, Ahmed El Fishaway, May El Gheity Aicha Ben Ahmed, Amir El Masry, Mariam El Khosht, Asmaa Galal and more. The cast is spotlighted on the blue billboards, which reflect the Mediterranean city of Alexandria. The waves of the sea rolling beneath the cast with a fog mirrors the turbulence of the plot and the struggles the characters go through. The movie premiered in all cinemas on the 15th of December 2021, which is announced on the visuals. Longing for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
