We are happy to see so many big organizations supporting Leo Messi’s imminent visit to Egypt. As Ambassador of the Egyptian program Tour n’ Cure, Barça’s top scorer will soon be landing in Cairo to support this initiative that fights for a world free of Hepaitis C. Following in previous steps from former Barcelona’s mate Dani Alves, Messi will be joining the Tour n’ Cure campaign that promotes a 1-week treatment for Hepatitis C patients from all over the world. The innovative program, offered at affordable prices and with highest-quality standards, has put Egypt in the spotlight and gained the country recognition worldwide, as appraised by United Nations agency WHO (World Health Organization). The massive OOH campaign can be spotted almost everywhere – from flags to X-large billboards, uni-poles, double-deckers, gates… you name it! All sponsors have gone the extra mile to guarantee maximum visibility for the greatest awareness campaign. Thank you Tour n’ Cure for your life-changing program, and thank all sponsors who make this possible: you make us proud as Egyptians. Let’s all welcome Messi with true Egyptian hospitality!
