DAMAC Lagoons, the pioneering master community set in Dubai, inspired by the Mediterranean, has hit the UAE’s prime out-of-home advertising scene with a new awareness campaign, advertised for by Damac Properties. DAMAC Lagoons provides the most luxurious villas and townhouses which are surrounded by azure blue lagoons, white sandy beaches, and tropical island vibes. Damac Properties showed up earlier this year on Dubai’s OOH marketing landscape, branding for the residential compound using the main tagline “EVERY DAY IS VACAY”. The real estate developers are currently back on billboards even stronger with thrilling visuals that features an aquatic colour scheme, reflecting DAMAC Lagoon’s overall aesthetic. The ad copy accompanying the visuals emphasizes the sentiment that consumers can now “Buy Your Holiday-Inspired Home in Dubai”. The billboards also provide the hotline and website for those seeking more information or those ready to make their first step into purchasing a unit in this tropical paradise. The campaign is a relatively new one that was spotted on Dubai’s major OOH roads during the first week of December and was widely distributed as hoarding billboards.
