The festival’s flagship alternative shopping destination, Etisalat Market Otb is back with season nine in an OOH marketing campaign in Dubai. With appealing visuals, Etisalat Market Otb announces that the event will be running from December 16 until Thursday, December 30 at Burj Park, Downtown Dubai. It opens its doors on weekdays from 4PM till 11PM, while on Weekends from 12PM till 12AM. The best part is that there is no entry fee. For fashion enthusiasts, you can browse some of the Korean and Japanese fashion and beauty brands, including chunky shoes, flamboyant patterns, sports wear and more during the event, as this year's theme is revolving around Asian pop culture. For the foodies, there are more than 100 homegrown retail brands and 27 food stops to pamper your taste buds. It doesn't stop there, there are special programs that are jam-packed with dance, music, games, such as a roller skate rink, paddle tennis court, games based on the Netflix TV hit Squid Game, K-Pop dance show, BTS day, prize giveaways and freebies, and last but not least Instagrammable spots for a photo memory. This new campaign has shown up in the third week of December during Dubai Shopping Festival (DSF), distributed on Digital Screens in Dubai.
