A few days ago, the thriving real estate developer, The Waterway Developments, cut the red ribbon in an exquisite opening event to reveal its newest and biggest commercial development, 5A. The amazing evening included live performances by some of the most well-known artists, hosting a slew of businessmen, football players, actresses, and actors. From the grand opening event directly to the OOH scene, The Waterway Developments shines on Cairo's streets with a breathtaking OOH advertising campaign to present a new central business district that brings together upscale retail stores, office spaces, and fine restaurants and cafes. The visuals feature aesthetic backgrounds that echo the project's design, which is very best in luxury, convenience, and refinement for visitors and tenants. 5A is “A Work of Art”, situated on a strategic location in East Cairo. The Waterway Developments consistently strives to exceed; standards that will allow them to provide an unrivalled level of service in order to fulfil the needs and expectations of their customers and other stakeholders. Longing for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.