If one puts Lily Aldridge in a room full of diamonds, she morphs into a little girl playing dress-up. Bvlgari's new luxurious collection “The Magnificent Creations” boosts the model after their last OOH campaign with megastar Zendaya. Zendaya rocked Dubai’s streets and OOH scene and now Lily Aldridge is setting it on fire, hit after hit from the brand. The bright color, vitality, and light of superb gemstones, which have become the trademark of Bvlgari design, capture the very spirit of a Bvlgari High Jewelry masterpiece. These awe-inspiring wonders of nature are the product of creative vision and unconstrained creativity, resulting in passionate works of art, which is smartly reflected in the outdoors ads. With a poised face and expressive eyes, the model is seen wearing an emerald choker and earrings that frame her face and adorn her features. The immaculate styling, hair, and makeup of Lily Aldridge highlights the jewelry, such as the white shirt and the sensual black dress long shot where her hair is loose, in contrast to all the others where her hair is sleek behind her ears. She is standing in front of pillars, which give a Roman or Greek vibe that adds to the rich and historic quality of the brand. Another visual features her gazing far away, with her hand grazing her chin; a smartly placed position as it shows off her ring, besides her necklace and earrings. The matching sets give a sense of unity and cohesiveness to the visuals, as well as the pink, cotton-candy sky sunset in the background. Behind her is a statue from those same ancient times, casting a dreamy, exotic air. There are billboards of her side profile with a fancy bangle on her wrist, a shot of her hand alone, and others include only pieces from the collection, resting on a white pillar with engraved letters. The new campaign was unleashed during the first week of December in uni-pole, lamppost and digital screens billboards, decorating Dubai.
