COUP is a lifestyle and fashion brand that has appeared for the first time on Cairo’s OOH spots. They represent a carefree, adventurous mentality that values freedom, independence, and adventure. Coup is best known for its inspired items, which are made for those who love easy design, high-quality finishes, and attention to detail. They design sporting classics, lazy-day staples, and fashionable styles that promote all elements of young lifestyle. Coup is noted for its high-quality, reasonably priced, and diverse variety of men's clothing, footwear, and accessories. In these visuals, they promote being “Simply Different” with superstar Ahmed Fahmi gracing the billboards. The big-time celebrity stuns in stylish suits and a dashing appearance. He is visible in several different positions; in a men’s walk-in closet, in a fancy apartment, lounging on a couch and resting back in a laid position. To find out more on Coup's campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
