The Italian luxury fashion house, Dolce & Gabbana has claimed its place with a new sensational OOH marketing campaign across Dubai’s roads to introduce a new aspect of Dolce & Gabbana’s modern king, following its latest OOH campaign. The Italian blogger, Fashion designer, and actor, Mariano Di Vaio was featured in a short film for Dolce & Gabbana’s campaign, roaring the streets on his motorcycle, accompanied by Ennio Morricone’s soundtrack. Then, Mariano Di Vaio has drawn attention on the roadways with his seductive and sensual gaze, which captures his natural innate strength and magnetism. On the other hand, the campaign depicts a 100 ml bottle of K by Dolce & Gabbana Eau De Parfum, packed in a very classy bottle with a cap that's upgraded with a king crown, adorned with gemstones on the top. The ad copy uses the hashtag “#OWNYOURCROWN”, as K by Dolce & Gabbana is a sensual fragrance that reflects the essence of a man who chooses his destiny with passion and confidence. The ad copy uses the hashtag “#OWNYOURCROWN”, as K by Dolce & Gabbana is a sensual fragrance that reflects the essence of a man who chooses his destiny with passion and confidence, inspired by the earthy, rocky landscape of Tuscany. The original fragrance is reinvented to express the powerful and magnetic features of this king of everyday life. This campaign was seen in the first week of December on UniPole billboards and Digital Screens in Dubai.
