MEDCare Hospitals & Medical Centres climb up on Dubai's major OOH market with a new awareness campaign that is bound to grab the UAE's audience. MedCare's last significant and bold appearance on the OOH scene was back in June, when the hospital initiated a public service announcement using the main tagline Not a 5-star reception, but a gateway to world-class medical experts. MedCare is currently back on Dubai's billboards even stronger, using a positively sarcastic and extremely creative advertising approach. The campaign uses the main tagline This is a purple ad., followed by It's as obvious as MEDCARE for your best care. The tagline is consistent with the hospital's main goal of bringing the world's best healthcare to the UAE. MEDCare also has its own network of multi-specialty hospitals, medical centres, and hundreds of specialized doctors working with the core passion of society's well-being. The medical centre is also known to maintain the highest possible standards in all aspects of healthcare including; doctors, treatments, facilities, as well as paramedical support. All Medcare hospitals are accredited by the Joint Commission International (JCI), which is widely accepted as the gold standard in global healthcare. The campaign's design is very engaging, due to its simplicity and professionalism, portraying MEDCARE's logo and hotline for additional information. The limited OOH campaign is a relatively new one that was spotted on Dubai's main roads during the first week of December and was distributed as hoarding billboards.
