Asharq News rose on Greater Cairo's outdoor advertising scene with a new awareness campaign for Asharq News and Asharq Business with Bloomberg. This is Asharq News' first ever appearance on Egypt's billboards, however, Asharq News and Asharq Business brought their shows to Dubai's billboards in December 2020. Asharq News is currently scoring on Cairo's OOH market with a creative and innovative campaign using the main tagline that translates to Wherever we are.. Opportunities are Present. The OOH visual also uses ad copy which translates to Discover it with Asharq News. Spreading the word about its launching, Asharq News has hit Cairo's billboards informing audiences that the channel has partnered up with Global news firm, Bloomberg, to offer Cairo's population efficient worldwide economic news and coverage through Asharq Business. The campaign also highlights that the brand has an independent medium for national news which is; Asharq News, portraying both logos on the bottom left of the billboards. One of the campaign's main visuals portrays a young man's facial profile, while demonstrating the same man wearing lab gears, holding a flask, making a discovery. Another visual portrays a woman's facial profile, while demonstrating the woman wearing 3D glasses, working on something which seems to be a virtual-reality smart system. To find out more on Asharq campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
