Lamar, aiming to continue providing the best quality of milk, flavored milk, juicy ranges, and cooking and whipping cream, have been spotted on Cairo's major OOH arena after their last appearance in Ramadan, which focused on grabbing people's thirst with the brand's 100% juicy range. Lamar is currently back on billboards stronger than ever, with a creative campaign which combines the product ranges offered by Alexandria Agriculture Company. From the start, the secret behind Lamar's success is the feature of a self-sufficient and independent farm, where all the manufacturing steps happen inside the farm. This is why Lamar uses the strategic and attractive tagline Drink Lamar's Milk and Win!. Becoming a world-class brand in the market, the OOH campaign reflects integrity, quality, and innovation, portraying Lamar's 100% natural full cream milk in the middle of the billboard. The campaign highlights that consumers can now win one of Lamar's juicy refreshments instead of the milk cap. The campaign also uses an ad copy that translates to instead of 2 milk caps, win, showing Lamar's 100% natural orange juice and flavored chocolate milk. To find out more on Lamar's campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
