Postpay has arrived at Dubai’s billboards with an OOH advertising campaign to offer its exceptional payment solutions. Postpay is a premium payment solution that gives users the opportunity to split their total purchase into 3 equal installments with 0% interest and with no fees. So, customers can now enjoy their shopping and pay later. The visuals of the campaign display different items that customers can buy now and pay later. For instance, it showcases an electronic vacuum cleaner from Sharaf DG that values AED 2,700, so customers can split the purchase into 3 installments to be for the first batch AED 900, AED 900 after 30 days as well as AED 900 after 60 days. The OOH campaign exhibits Apple products with AED 3,198 and the price after installment AED 1,006 to be paid 3 times, while the ACE hardware products is AED 2,298 and it can be paid 3 times with AED 766. Moreover, a piece of furniture from Pottery Barn costs AED 5,775 and may be paid in three installments of AED 1,925, while West Elm’s modern piece of furniture costs AED 11,271 and can be paid in three installments of AED 3,757. The campaign flaunts Jimmy Choo 85 pumps on an appealing background with AED 2,600 and it can be paid 3 times with AED 867. The visuals host a QR code to scan, also adding the App Store and Google Play icons to notice that the Postpay app is available for Apple and Android users. Postpay has seen for the first time on the OOH scene in Dubai in the fourth week of December on Digital Screen in Dubai
