Mercedes-Benz makes a bold and significant appearance on Dubai's prime OOH platform with a new awareness campaign tuning into the extravaganza of celebrating the UAE's Year of the Fiftieth. The German luxury brand; Mercedes-Benz has recently also landed with a DOOH campaign celebrating the history of the luxury car brand. Back on Dubai's billboards even stronger, Mercedes-Benz launches a campaign to celebrate the UAE's 50th National Day. The campaign's main visual portrays the number 50 in white, set against a white background while the figure is surrounded by LED colours representing the UAE's flag; red, green and black. The 0 in the 50 portrays the famous Mercedes wheel that is usually on the back of the signature G-Class. The campaign also uses sophisticated and grabbing ad copy Together, we inspire a bright path ahead. This ad copy is induced in a black text box on the right corner of the billboard to make a bold impression on the roads. The limited campaign is a relatively new one that was spotted on Dubai's main roads during the first week of December and was distributed as Hoarding billboards.
