As it is usual just before Ramadan, MBC Masr launches a new OOH campaign portraying their renowned TV stars along with the TV series they star. Adel Emam, Amr Youssef, and Mustafa Shaban, among others, bring action, drama and comedy to entertain viewers during the holy month. The ads portray each star over a red background with a rounded mosaic frame, including the ad copy in white with the name of the show. Also in white, and at the bottom of the ads, we find elegant calligraphy that reads “Ramadan gathers us”. Different from their Spring season campaign, in this occasion the campaign is focused on delivering the message through mega-signs, uni-poles and double-decker poles in different locations across Greater Cairo.
