ALMARASEM Development climbs on Cairo's major OOH platform with a new promotional and awareness campaign for Moon Residences after its prior appearance in May that set The Height of Home through Moon Residences. Al Marasem has recently implemented Fifth Square Residences that gave the developers a strong push towards expansion in Egypt's real estate market. Al Marasem Development have reflected through their OOH presence their capability of delivering never ending elegance and commitment. The campaign uses ad copy Fully Finished Homes promoting 5% Down Payment and an installment plan of 8 Years. The campaign uses visuals that portray families spending time in their elegantly finished homes. One visual portrays a young boy in his room looking from the window with his teddy bear beside him, looking at the moon. Another visual shows a mother reading a bedtime story to her young daughter in her bedroom while another visual portrays a father with his two children spending time in the small indoor tent they set up. These visuals give vibes of connecting living and togetherness which suits the campaign's message perfectly. Moon Residences also provides an official hotline for additional information. To find out more on the ALMARASEM campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
