Gucci unleashes hit after hit on Dubai’s OOH scene. Following their ‘Gucci Beloved’ campaign, the brand reninstates their fashion lineage and strong position in the market that is incomparable to any other fashion wear brand. Gucci is forging a fully new approach to fashion by being influential, original, and progressive. The House has reinvented luxury for the twenty-first century under the new philosophy of creative director Alessandro Michele, solidifying its place as one of the world's most desired fashion brands. Gucci items are eclectic, contemporary, and romantic, and they reflect the peak of Italian workmanship in terms of quality and attention to detail. The billboards reflect these visions, with one set of visuals showing a man and a woman in a vacant room. The man is facing the wall so his back is to the camera, and people can only see his impeccably stylish blue coat that is popping with patterns and sparkles. On the other hand, the woman is facing the camera, caught mid-motion, with her fierce red hair flying around her like a halo. Dressed in black leather pants, a peach corset and a black top, she’s a sight to behold. There’s a figurine of a white peacock on the floor and an old air conditioner to the side, adding to Gucci’s air of enigma and mystery due to their ambiguous art direction. Another design features a woman, who is presumably in the same house as it has similar interior, sitting on a bed, in a red and black horseback riding outfit, holding a modern, edgy Gucci bag, The new campaign launched in the first week of November in Dubai, over uni-pole and lamppost.
