The one-stop delivery app, InstaShop, has landed on Dubai's prime OOH platform with a new branding and awareness campaign, after the e-commerce store's last appearance on billboards concerning the I Use InstaShop, You? campaign. InstaShop is currently back on billboards even stronger with an exciting and encouraging OOH advert that is consistent to the brand's overall advertising approach. The campaign uses the main ad copy Shops you love delivered better and that is bound to grab maximum consumer attention along with the bright pink theme. The campaign portrays a grocery bag filled with goods and products including; ripe fruits and vegetables which represent the fact that consumers can order their grocery necessities through InstaShop's diverse online marketplace. One of the visuals portray a fresh cut mango using the ad copy Fresh Fruits from Spinneys and Fresh fruits from NRTC. The grocery bag also includes; a pack of Lay's Chips and a can of Pepsi. The OOH visual also includes a picture of delicious sprinkled donuts which will definitely trigger Dubai's sweet-tooth using ad copy; Delicious Donuts from DUNKIN. The advert also highlights that audiences can now get that application via Google Play or App Store using ad copy Download Now. Another visual uses a photo of a tomato with ad copy Great Quality from Choithrams while another visual says Fresh Bread from PAUL portraying a loaf of freshly baked bread. The campaign also highlights that consumers can buy Large quantity from almaya '' portraying several Lay's chips bags. Another visual also portrays Quality meat from BAALBAK CASTLE. Another visual underlines that Instashop provides Fast Delivery from ZOOM while also offering Everything Italian from several brands and Cool Snacks. The campaign is a relatively new one that was spotted on Dubai's main OOH roads during the first week of November and was distributed in limited advertising spots as hoardings, digital screens, and lampposts.
