Electrolux is a Swedish appliances company, founded in 1919 with the sought of Shaping Living for the Better, which is demonstrated in its main tagline Swedish Thinking. Better Living. On the other hand, the esteemed brand is always keen to make a positive difference in people's lives as well as our planet by using the approach of sustainability. For the first time, Electrolux has been spotted in Dubai’s OOH scene to raise awareness for its premium home appliances on a luxurious black-themed backdrop to display its domestic appliances like Cookers, adding the statement Make Flavours Last Longer, also promote washing machines, with an ad message that says Make Clothes Last Longer, referring to their stunning capabilities and features. The campaign has popped up in the first week of November in a limited location on Hoarding Billboards in Dubai
