The leading food broadcast channel, PNC, has hit Greater Cairo's major OOH landscape with a new branding and awareness campaign featuring some of Egypt's beloved chefs and food experts. PNC's last appearance on billboards was last year when the channel launched an awareness campaign regarding their culinary shows featuring many of Egypt's favorite chefs. Panorama Network Channels (PNC), introduce and promote new food and cooking programs through the Egyptian OOH market, advertising for different cooking shows that will be featured in the channel including; Fatma Abu Haty and her show called The Gathering or العزومة, Chef Mohamed Hamed's program called المطعم or The Restaurant'' along with Sara Abdel Salam's show سنة اولى طبخ or The First Year of Cooking. Other shows include Chef Nona's program البلدي يوكل, Marwa Emam with her show Doctor Style, and Doaa ElSamanoudy presenting her show سر الصنعة. Chef Mohamed Ibrahim will also be the host of his new show كل يوم جديد. The OOH campaign portrays the chefs and specialists in the visuals while using ad copy that translates to The Strongest Cooking Channel in Egypt, With A New Look ''. The campaign also provides a hotline while portraying PNC FOOD's logo while informing people that the channel is also available on social media platforms. To uncover more on PNC's campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
