The famous non-profit organization, Misr El Kheir has turned up back to the arena with a new OOH marketing campaign after a long period of absence from the scene since encouraging audiences to relief indebted female prisoners as a good deed one can present on the occasion of Eid Al-Adha. Months later, the esteemed organization is back with the same initiation of raising donations for indebted women, but with different visuals. The visuals feature a warm moment between a mother and son, showing how good deeds can make a great impact on our lives and that of others. The ad copy uses a straightforward call-to-action that invites onlookers on the roads to free 3000 indebted mothers to return back to their children, adding different ways for paying zakat via the official website of Masr El Kheir, Misr El Kheir’s app for Android and iPhone users, Fawry, and at all banks. Longing for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
