Dubai Ice Show pops up on UAE's primary billboard scene with its latest dazzling awareness campaign, announcing the exciting upcoming events; The G-Drive World Games 2021 that will be held on the 3rd of December, and The Sleeping Beauty Ice Show from 4-5 December 2021 according to the Digital Out-of-home (DOOH) campaign. Both events will be held in COCA-COLA ARENA. The G-Drive World Games, or Kontinental Hockey League (KHL) World Games, will be Avangard Omsk vs Ak Bars Kazan, and it will be the official game of the KHL regular season. Ice Hockey is one of the world's most popular and loved sports and it is finally coming to Dubai. The game is also a battle between principal rivals and the campaign visual portrays that by showcasing two of the top players from each opposing European team. The match is expected to be a phenomenally colourful and vivid pre-game show featuring impressive 3D projection on ice. Coca-Cola Arena will be transformed into an ice rink for the first time to host a high-profile ice hockey league match and musical on ice performed by Olympic figure skating champions. The outdoor campaign also showcases Sleeping Beauty: The Legend of The Two Kingdoms which is a show that has won the hearts of many worldwide starring two Olympic figure skating champions; Tatyana Navka and Alina Zagitova. More than 1500 world-renowned professionals have worked on creating this show. Some of the campaign visuals portray the poster for the show on half of the billboard, while the other half showcases the visual for the KHL. There is a separate campaign visual for the ice-show using the simple ad copy SLEEPING BEAUTY LEGEND OF TWO KINGDOMS while portraying the following logos at the bottom banner; G-Drive FUEL, Dubai Calendar, Dubai Sports Council, Dubai 92 ARN, TUI, Platinumlist tickets, and Coca-Cola Arena. Another visual demonstrates how the Coca-Cola Arena will be taking the form of an ice-rink on the 3rd of December for the Hockey games, and how it will be taking an adventurous cinematic theme from the 4th to the 5th of December with the Sleeping Beauty Ice Show. The campaign also highlights ICE-DUBAI.COM , the official website. The campaign is a relatively new one that was released during the second week of November and was widely distributed across Dubai in the form of digital screens.
