Stake climbs on Dubai's OOH arena showcasing how real estate is fantastic and becoming one of the most important asset classes to own and build long-term wealth. Stake makes it possible and accessible to the average person, as this was not possible before, due to the intensive paperwork that is time-consuming, the admin and maintenance, as well as the presence of an opaque and illiquid market. Stake creates a digital platform that makes real estate investing simple, transparent, and affordable to all. With a creative and massively distributed OOH campaign, Stake allows audiences to unlock a world of income and growth through digital real estate investing. The campaign uses the main tagline OWN PROPERTY. PAY WHATEVER to grab people's undivided attention. The company also uses its official slogan stake, YOUR SECOND INCOME. The die-cut campaign also portrays a clock that seems to be coming out of the billboard, highlighting that Stake services are done IN 3 MINUTES, and that anyone can start investing in 3 minutes. The campaign uses real live testimonials and has separate visuals for each testimonial. For example, one visual shares the story of Anwar who quoted I Invested 10,000 AED. I now own 3 properties. Husain & Sakina also testify We invested with Stake we now earn a second income. Another visual uses ad copy Achieving financial independence is my priority, that’s why I invested with Stake according to Khawla. Rayan says I built an emergency fund I only invested 4,200 AED while Hamad quotes I built myself an emergency fund, I only invested 50,000 AED on Dubai's billboards. Jolle is also portrayed in a separate visual with her quote I just invested in my first rental property. Never knew it would be so easy. Sakshi quotes on the billboards I got started with 10,000 AED Now I'm building my wealth one property at a time. Ramy quotes I invested my property in under 3 minutes. Another billboard uses the quote Now I own multiple properties in prime Dubai locations by Nathalie. Last but not least, Nadine quotes that Over 75% of women do not invest. Stake makes it easy to change the narrative for every woman. The visuals also highlight that this financial service is Regulated by the DFSA. The campaign is a fairly new one that was spotted in Dubai's prime OOH locations and was distributed across limited OOH spots as a die-cut campaign taking the form of bridge billboards and bridge pillars.
