Jumeirah Group is proudly introducing its brand new hotel tour Inside Burj Al Arab at Dubai's billboards with an OOH marketing campaign. It's a one-of-a-kind incredible experience that will let UAE residents and visitors see the most prominent and unattainable areas of the Burj Al Arab Jumeirah. This OOH campaign has captivated the audience on the roads with appealing visuals on a black-themed background, featuring a male figure doffing his hat as a cultural expression of simple salutation and a warm welcome to the visitors. On the other hand, the visuals depict a lady wearing a stunning dress, giving luxurious vibes. The ad copy uses a prominent statement that states that “An Iconic Tour Awaits”, where this iconic and immersive tour will take the visitors on a journey to the most opulent areas of the extravagant hotel. In other words, it is a place where guests will discover the iconic landmark, a marvel of architectural innovation and learn about Dubai’s world-famous hotel’s untold history. This campaign is a new one, appearing in the first week of November in a limited location on Hoarding billboards in Dubai.
