The esteemed brand, the FreeStyle family of products, has debuted on Cairo’s OOH arena to spread awareness of its small, accurate, convenient, and easy-to-use glucose monitoring system. The brand has landed on the billboards across Cairo’s streets with a white-themed background, featuring a group of people of different ages setting up, testing, and tracking blood glucose by utilizing the FreeStyle monitoring system. The ad copy highlights the fact that this monitoring system is easy-to-use, where it doesn’t require any blood samples from finger pricks, manifested in “من غير شكشكة”, to demonstrate that the brand promises easy access to accurate and affordable testing. On the other hand, a yellow strip that is grabbing eyes on roads offers essential information like the official website and the hotline for those seeking more details. The advertiser gives a glimpse of the equipment by displaying it in the upper section of the background. Longing for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
