DAMAC Lagoons, which is a new master community in Dubai, inspired by the Mediterranean, has risen on the digital out-of-home advertising scene in the UAE, advertised by Damac Properties. DAMAC Lagoons provides the most elegant villas and townhouses which are surrounded by azure blue lagoons, white sandy beaches, tropical island vibes, and other enchanting experiences, across 45 million square feet. Damac Properties has appeared earlier this year on Dubai’s outdoor marketing landscape, and now the real estate developer has returned with enthralling visuals that feature a mainly aquatic blue color scheme, which suitably reflects the ad’s aesthetic, with visuals depicting individuals resting on the beach, and entrancing scenery full of green spaces and luxurious houses. The ad copy accompanying the visuals emphasizes the sentiment that “EVERY DAY IS A VACAY”, further sparking interest and alluring potential customers. The digital billboards also provide the website and phone number for those seeking more information or those ready to make their first step into purchasing a unit in this tropical paradise. This limited campaign is a new one, appearing in the first week of November on Digital Screen billboards in Dubai.
