Marakez, the Egyptian mixed-use development and management company of Saudi Group Fawaz Alhokair, has just launched a new OOH campaign for the unveiling of their first residential project AEON. The developers of Cairo’s Mall of Arabia have protected the all-new real estate project with utmost secrecy behind a countdown on MARAKEZ’s website. The ads simply show the project’s name logo on vertical, encased like hieroglyphic writing, over an abstract circular image of different colors, such as ochre, crimson, and deep turquoise. With the billboards divided by two, the right side offers a black box with ad copy that reads “Towers & Courtyards By MARAKEZ”, and includes their hotline. This exciting unveiling uses Large and X-Large uni-poles, as well as Gates across Greater Cairo. Stay tuned as we reveal more of this new project and the upcoming launch!
