Balenciaga climbs on Dubai's prime OOH scene showcasing the latest Spring 22 collection in a creatively executed outdoor campaign. The luxury fashion brand's last appearance on Dubai's roads was in November 2020, when the brand was launching an iconic abstract branding campaign. Balenciaga is currently back on billboards even stronger with a new awareness campaign exciting the Emirati audience for the latest collection. The ad visual shows a screenshot from the TV commercial video-graphed by Yilmaz Sen, portraying 3 models wearing coats, tracksuits, casual-wear, bags, footwear, and accessories, from Balenciaga's Spring 22 collection, with a creative aspect where the models are seen wearing gas-masks and facial gear to give a contemporary and trendy look. Balenciaga's creativity remains on the top of the outdoor advertising industry. The campaign was spotted on Dubai's prime OOH spots during the first week of November, and was distributed across limited advertising spots across the UAE. The campaign took the form of Uni-poles in Sheikh Zayed Road.
