One of the world’s top fashion houses, Dior has taken Dubai’s OOH scene to present a new extraordinary fragrance, SAUVAGE. The French fashion and cosmetic brand, Dior was spotted last month, featuring Natalie Portman as the face of Miss Dior Signature Fragrances on a DOOH campaign. A few days later, the luxurious brand has taken the spotlight with the new men's fragrance SAUVAGE, featuring Johnny Depp, as Dior has collaborated with the beloved actor to be the face of the new SAUVAGE. Depp’s powerful and cool energy is credited with creating synergy between Dior and the ambassador. This makes Depp the perfect choice for the new SAUVAGE. Following the new SAUVAGE film, featuring Johnny Depp, rock'n'roll, wolves, moon, and the night. The SAUVAGE campaign has landed the OOH arena with captivating and bold visuals. The OOH campaign displays the new SAUVAGE, composed by François Demachy, Dior perfumer-creator, and inspired by the desert in the magical hour of twilight. The new fine fragrance has a powerful scent, as it is made of exceptional ingredients and embodied by Johnny Depp, describing it as the “New Elixir”. This campaign is a new one that soared in the first week of November in a limited location of UniPole Billboards in Dubai.
