Danube Home is a renowned home renovation and home furnishing retail brand in the Middle East, with a strong, active, and ever-growing presence. Danube Home is known for its constant dedication to the greatest levels of customer care, unsurpassed quality, stunningly attractive designs, and cutting-edge retail services. It has hit Dubai’s OOH scene with a campaign announcing their Mad Red Sale, returning to the outdoor marketing landscape after its last campaign. The billboards include a ton of information. From 25% up to a whopping 90% off, the Mad Red Sale is from the 28th of November to the 4th of December. For VIP members, the sale starts earlier on the 20th of November and for VIP access people can register online. The visuals use an attention-grabbing red color that attracts every eye to the massive sale that’s occurring. Another billboard showcases the beauty of their e-catalog (which is available online), and the selection they have for decorating gardens. The winter offer is up to 75%, as announced on billboards. They feature a Khaliji woman sitting on a comfy chair outdoors, furnished with a table and a carpet that appear modern and stylish. This new campaign has struck hoarding and rooftop billboards in the first week of November.
