SARAI has turned up on the billboards of Greater Cairo with a massive OOH campaign to spread the word about its newest residential project; NOW 15. SARAI's prior campaign raised awareness on the loveable waterside lifestyle at Cavana Springs using the main tagline; Resort living in the heart of Cairo. The real estate developers are back on billboards even stronger, announcing the launch of NOQ 15, informing the OOH audience in Egypt that units are on sale for Immediate Delivery. The campaign promotes NOW 15 by showing that SARAI is offering outstanding premium homes with an unbeatable plan up to 15 Years Installment Plan. The campaign comprises 3 main visuals; one visual portrays the luxury villas next to a beautiful lake view, while another visual shows the sophisticated villas placed close to the green or golf area of the compound. Both visuals underline the fact that the photographs are taken in real life, encouraging potential residents to benefit from the 0% down payment and 15-year instalment plan deal. The third visual builds brand identity by portraying the name of the compound in big and clear text and providing SARAI's official hotline and website. To find out more on SARAI's campaign for Evolve Tower, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
