The Real Estate Group lands on the billboards of Cairo with an outdoor advertising campaign, promoting its brand; TREG. Describing itself as a leading real estate development firm which creates communities which facilitate audiences' lives. Their services include design & development, planning & funding, marketing & sales, retail & hospitality, and facility management. The outdoor media use a simple visual of a girl freely dancing in a green meadow, surrounded by greenery and the beautiful sun rays, with a serene blue background hosting the image and text. The ad copy simply states the name of the group, and their brand TREG, with a simple statement announcing that they’re launching soon. To learn more about this campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
