Sushi Art pops up on Dubai's DOOH scene with a mouth-watering campaign showcasing an exclusive collaboration between Sushi Art & Paul Pairet, the talented chef born in Perpignan, France. The campaign aims to raise awareness of Paul Pairet's Sushi Box which is designed based on a picnic concept, inviting consumers to discover quirky sushi with a strong common theme and combinations of tastes that are both simple and popular. “Masterful, turbulent, and totally unpredictable” is how Chef Paul is described running three international restaurants with three Michelin Stars to his name. The ad copy encourages audiences to Order Now while showcasing some of the appetizing, colorful, and mouth-watering sushi rolls. Audiences are also informed that they can order through the official hotline or website. The DOOH campaign is a fairly new one that was released during the third week of October and was distributed across limited advertising spots across Dubai.
