The German luxury automotive brand; Mercedes-Benz has landed with a similarly luxurious digital out-of-home advertising campaign (DOOH) on Dubai’s prime OOH spots. After the brand’s last campaign back in March, it is back on digital screens to promote the MAYBACH model. Sporting a 7-speed shiftable automatic transmission, rear-wheel drive, V12 Cylinders, LED Headlamp, Adaptive Headlights, Blind Spot And Lane Departure Warnings Accident Avoidance System, Dual Front And Dual Rear Side-Mounted Airbags, Post & Pre-Collision Safety System, Adaptive Cruise Control, Automatic Parking Assist, Keyless Ignition, Tilt And Telescopic Steering Wheel, Electrochromatic Inside Rearview Mirror, Four-Wheel Independent Suspension, and front And Rear Stabilizer Bar, the MAYBACH is the very definition of luxury driving. The visuals suitably feature a sophisticated rich man sitting inside the car with the tagline “A legacy of luxury” displayed beside him in addition to a hologram of the MAYBACH logo. The same logo is depicted in other visuals showcasing people of royalty sitting on the moon itself, grabbing said logo with a robe, with another visual displaying the alluring car exterior, flaunted in a colosseum-like environment. All of these add up to paint a picture of luxury and sophistication that befits Mercedes-Benz. This new campaign has popped up in the second week of October on Digital Screens in Dubai.
